Gifts In Wills and In Memoriam Legacy Fundraising Guidebook

£19.99

Download and use this guide to help your Charity ethically raise more money through gifts in Wills and In Memoriam Legacy fundraising methods. See the description below for more details

Description

Download our Gifts In Wills and In Memoriam Legacy Fundraising Guidebook and use it as a step-by-step guide to setting up a successful legacy fundraising programme for your Charity. The key features covered in this guidebook include:

  • A targeting profile that will identify prospects and help to avoid wasted effort on ‘secondary’ prospects
  • A system for gathering information about prospects to be able to assess them against the targeting profile
  • A programme of contacts to educate prospects about the necessity of making a will
  • Information to make prospects aware of the possibility and advantages of a legacy
  • A routine to establish and maintain rapport with these prospects
  • Creating a ranking matrix from this information
  • Creating a communication and cultivation programme
  • and much more

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Individual Giving - Legacy FundraisingGifts In Wills and In Memoriam Legacy Fundraising Guidebook