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Survival Fundraising - How small charities can build income streams to survive the present crisis
New research shows that four out of five fundraisers use mail as a key part of their programme
Some of the best digital tools for managing stress and mental health in the current climate
And finally....the return of The Wombles!
Small Charity Fundraising has published a guide to show how small charities can build income streams to survive the present crisis and become much less vulnerable to shocks in the future. The guide has just one purpose: to answer the question “where is the money going to come from” now that Covid 19 has done so much damage. So why exactly is it that small charities struggle? How can small charities survive? How can they build income streams that are more robust?
Research by the Chartered Institute of Fundraising and Royal Mail MarketReach shows that four out of five fundraisers say mail is a key part of their fundraising programme.
The new report, entitled “The Power of Mail for Charity Fundraising” explores how charities can make the most of mail to increase donations, sign-up new donors and nurture relationships. It includes key findings from surveys conducted by both organisations, as well as insight from charities on their success with mail, from addressed letters, unaddressed door drops, and postcards, to newsletters, reports, event packs, and retail catalogues. According to Royal Mail MarketReach figures:
92% of charity mail is engaged with (opened, read, sorted, put aside for later, filed, put on display or in the usual place)
65% of recipients say they are likely to give mail their full attention
70% say mail makes them feel valued
The Chartered Institute of Fundraising’s conducted a Fundraising Mail Survey in December last year and it found that:
82% of fundraisers use mail for their fundraising / supporter engagement programme
93% say that it enhances the supporter experience, building loyalty and engagement
82% of fundraisers value the room mail provides for storytelling
Amanda Griffiths, Head of Communications Planning at Royal Mail MarketReach, said:
“Mail enables charities to communicate with supporters directly in a way no other medium can. A mail pack creates that feeling of ‘they cared enough to write to me’ – meaning people feel recognised and valued for their support, closer to the charity and cause and more likely to support it not only for longer, but also in additional ways.”
Digital tools for managing stress and mental health
Working in the charity sector can be greatly rewarding but it faces specific challenges. Charity work can take a toll on our mental health at the best of times but in the current situation, worries about the pandemic and lockdown restrictions have meant that people have had to adapt to a new pace of life. It is therefore more important than ever to take care of your own mental health, that of your employees and volunteers. There is, however, a range of digital mental health support resources and services for both organisations and for individuals. Once you start looking, there are a lot of helpful apps out there. Mind, the mental health charity, has launched a free online programme to promote better working environments. It is tailored to smaller non-profits and charities with less than 250 employees. It has three training modules: mental health awareness, self-care and employee support. Mental Health Foundation also offers support. The charity offers online tips for how to manage mental health while at home including tips on managing time, staying active, relaxation techniques and improving sleep. Charity workers can access updated information as and when guidance becomes live. Recovery College Online Provides both mental health support and guidance on coronavirus resources. The online course offers practical advice on how not to catch or spread the virus, how to manage feelings aroused by the pandemic, and how to cope during isolation and social distancing. Although social media can exacerbate feeling low, it can help you to reach out and connect with others who may be having the same feelings as yourself. Elefriends is one of these peer support communities. The NHS has an extensive library of digital apps that can help you to manage your emotions and take care of your mental health.
The Wombles return for Remember A Charity Week
This year’s Remember A Charity Week has won the backing of everyone’s favourite community-spirited burrow dwellers, The Wombles. They will return to the nation’s screens for this year’s Remember A Charity Week (7-13 September 2020) in a new short animated film that will shine a light on legacy giving. The campaign will focus on addressing a common misconception, which is that people can’t leave a gift to charity in their will if they wish to support their family and friends. In reality, the UK’s Will-writing environment gives the public the flexibility to donate any sum, large or small, to a range of causes, while ensuring their loved ones are taken care of. Every charity participating in this year’s campaign and joining before the end of July will be provided with promotional assets, including the Wombles film, printed materials, and digital collateral, which they can tailor to their own audiences and potential legacy supporters. Campaign materials will be available for use both during and after Remember A Charity Week. Remember A Charity said that many charities have put their legacy programmes on hold during the pandemic. Great Uncle Bulgaria from The Wombles is reportedly “delighted” to be supporting Remember a Charity Week. He said:
“Now, more than ever, we need to help each other and the hundreds of charities that do such wonderful work in our communities and burrows. If you can ‘remember you’re a Womble’, we hope you can remember a charity in 2020.”