Raising individual donations by sending letters to people at home (AKA “direct mail”) is not dead, that’s for sure. But, in the hands of some, it looks very much asleep. Consultants and charity practitioners alike can be heard saying “dm is tanking” and the like. And...read more
Where is the money going to come from? A new report points to a missed opportunity for small charities.
Raising the money needed to keep smaller charities going is a well researched topic. It’s the No 1 worry for small charity directors and trustees. That followed quickly by the associated headache of finding and retaining competent fundraising staff. Added to this is...read more