Why small charity fundraising is hard: New research findings point the way.

Research* has highlighted the answer. Small charities hold events, bake cakes

and shake collecting tines because they know how. They avoid Individual

Giving and Corporate fundraising because they are unsure what to do.  

A huge opportunity missed – donors want to give money, but just aren’t asked.

The same research finds that individual and company donors far prefer to

support small, local causes than national ones. Donors are out there wanting to

give money to a small charity like yours, but they just aren’t being asked.

Quick Quiz: How is a small charity most likely to raise an extra £50,000 in less than 12 months?

  1. Sell 200,000 portions of cake at 25p per slice?
  2. Collect 500,000 10p coins in collecting tins?
  3. Sell 50,000 raffle tickets at a £1 a time?
  4. Hold enough events for 10,000 people to spend an average of £5 a time?
  5. Get 500 local businesses to give £100 each?

Answer: None of the above.

How to raise at least £50,000 extra in 12 months: find out about Fundraising Blueprint.

A simple, no contract, cancel-any-time online subscription provides the know-how for small charities to start raising an extra £50,000 within 12 months. And bring in at least this much every year –  from Company Fundraising , Trusts and from Individual Giving – including Major Gifts and Legacies.

*by NFP Synergy; Raisemore, Association of Chairs (of Trustees), NCVO Almanac 2018.

The Essential Guide to Fundraising

What’s included:


Codes of practice

All the relevant Codes of Practice issued by The Information Commissioner, Advertising Standards Authority, Institute of Fundraising, Direct Marketing Association and other authorities.

A Blueprint for Charity Fundraising and Fundraising Regulation

A 250 page practical guide to effective fundraising and Fundraising Regulation with planning templates and other tools to create a robust, compliant and sustainable fundraising strategy.


Legal Regulation

All of the Acts of Parliament and Regulations Trustees need to know about and comply with.


Official Guidance Notes

Guidance notes from the Charity Commission, Government departments and other regulatory bodies.


White papers

A selection of over 60 white papers, thought pieces, ‘how to’ guides and other ‘best of the best’ articles gathered over the last 10 years.

Monthly Newsletter and weekly alerts

Monday Minute weekly alert and monthly Trustee’s briefing. Keep you up to date with changes in regulation from the moment they are proposed to coming in force.

Members’ Vault: More practical help for small charities

Discover more practical help for small charities.

Exclusive to subscriber members.

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