Fundraising Blueprint.


Who produced Fundraising Blueprint?

The team at Raisemore produced it. It’s based on their collective 50+ years of experience gained from managing over 2000 appeals in the last 30 years. We operate from a 3000 sq. ft converted factory building in Herefordshire.

If I sign up am I locked into a long contract?

No, there’s no contract. Its just £9 a month and you can stop or re-start any time.

Why a subscription rather than one-off purchase?

Best practice advice and regulation of fundraising is constantly changing. All fundraisers need to be aware of these developments. So Fundraising Blueprint is constantly being updated and added to. It means that everything any fundraiser needs is always in one place, quickly accessible on the web.

Why are the big charities so successful at fundraising?

Only because they target all sources of funding using the right media ( ie email, social media, content, Facebook and Google ads, text, TV and paper) in a constant, relentless stream of communications. It’s a non-stop, 24 hours a day, 365 days a year using all media non-stop.

Why are small charities so much less successful at fundraising?

Just 2 reasons: lack of knowhow of the specialist techniques needed; and lack of time and effort resources to output enough applications. But armed with the right knowhow, tools and resources any small charity’s fundraisers can grow much more effective fundraising programmes. Maybe not as intricate and obviously on a smaller scale, but still very effective.

Can I share a subscription with others in the office?

Yes, you can subscribe individually and let others use your login, or you can keep it to yourself. Many subscribers, such as Trustees for example, purchase it for the charity to use.

What value will I find out during a 24 hour Free Trial?

The whole site is 3000 pages, so you definitely won’t cover all of those! But you will see that everything you need for successful, compliant fundraising is there in one, easy to access place. You’ll see that the How-to-Manual ( called “ A Blueprint for Fundraising”) really does contain practical guidance on how to set up ‘proper’ fundraising programmes, such as Digital Fundraising,  Individual Giving, ( Small and large cash donations for core funding or ‘bricks and mortar’ projects, Legacy Giving, In-Memoriam) and on through Trusts to Companies and Community. You’ll see that all the relevant legislation, Codes of Practice and Official Guidance Notes ( such as on Data Privacy post-GDPR) are all there too.

Why is the price so low?

Our mission is to enable small charities to benefit from the same fundraising knowhow that propels the success of the big players. The price is designed to make sure that Fundraising Blueprint is accessible to any and every small charity.

What are all these methods you talk about?

Simply contacting the right source of funds – individuals, companies and grant-making trusts – with the right message at the right time delivered in the right way.

What makes you sure people will want to donate?

Research has shown time after time that donors actually greatly prefer to support small local causes. It just that they aren’t asked to help. And our own experience backs this up. Appeals for smaller local organisations are often 30-50% more effective than national charities manage.

If I have further questions, who do I ask?

Just send a message on our contact page. You’ll get a reply within an hour or so.

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