Fundraising Blueprint is produced by a team of 5 fundraisers and communicators specialising in digital, online and offline media.
Our mission is to help smaller charities raise the money they need for the vital, on the ground, local work they do. With the cuts in local authority funding in recent years, it is even more important that smaller charities have the resources to fill the void in local services.
Research conducted by Raisemore, (www.raisemore.co.uk) Fundraising Blueprint’s sister agency, has highlighted why smaller charities struggle to raise money they need. The conclusions are very clear and are backed up by research carried out by other influential bodies, such as the Association of Chairs (of charity trustees).
Why small charities struggle to raise money
Small charities struggle for two main reasons: lack of technical fundraising ‘knowhow’ – they find it very difficult to build knowledge of the ‘nuts and bolts’ of how full-spectrum fundraising actually works (‘full-spectrum’ meaning the kind of across the board fundraising that the big charities do).
And they struggle to hire, pay and retain fundraisers who do have practical knowledge of full- spectrum of fundraising.
As a result, smaller charities place an over-reliance on events and trust applications. Most do not have any ongoing individual giving fundraising campaigns at all. This means they miss out on donations from individuals which are the life-blood of most of the top 100 fundraising charities.
Donors want to support small charities
All this when the same research shows conclusively that local donors far prefer to support local causes, where they can directly see their money making a difference. It’s just that these donors are simply not asked.
Giving small charities the tools for successful fundraising
Fundraising Blueprint is setting out to correct this imbalance by providing to smaller charities the proper nuts and bolts know-how to do exactly the same kind of fundraising the big charities do, just on a smaller scale.
A true story
Here’s a story that describes what we do more vividly than any corporate blurb ever could. And, more importantly, explains why.
This happened very recently, which makes it even more telling.
A client who runs a very successful but small animal rescue shelter came to us and said:
“We need to build new stables for our rescued horses before the winter sets in. We’ve got architect’s drawings, planning permission, builder’s quote. We’ve even concreted the entrance to the field ready for builders’ lorries. The only thing we haven’t got is the £9000 spare to build the stables.”
Based on all the principles outlined in Fundraising Blueprint, a special urgent appeal was prepared and sent to 4003 people who had never heard of the charity before.
After a few days the first few donations started arriving. The first donation envelope contained a postal order for 16p. The second envelope contained a cheque for £9000.
More cheques arrived in the following days. The total raised to date is £17,921.10.